This is a great question... there are three reasons. First, we implement our unique Google Shopping Keyword Targeting process to make sure your campaigns are focused on the most successful terms, while minimizing your ad spend on low quality terms. Second, our Shopify and eCommerce specialization plus years of experience with Google Shopping gives us better insights into what actually grows your business and allows us to drive better results. Third, our performance based pricing model ensures our goals are aligned with yours and pushes us to grow your sales and profits, which results in a true partnership.