The Ultimate Google Shopping Course

Powered By: Easton Digital

The Ultimate Google Shopping Course
The Ultimate Course for Profitable Google Shopping Sales... 
by Outmarketing Big Advertisers with Keyword Targeted Campaigns
AVOID WASTED AD SPEND & COSTLY MISTAKES
Faster Path to Profits... Skip the Trial & Error Learning Curve
Google Shopping is one of the best channels for small to midsize eCommerce stores, but there many "money traps" that can waste your ad spend and cost you countless hours of wasted time.  Get access to our set-by-step Setup & Strategies to drive Profitable Sales from Google Shopping fast!
PROVEN STRATEGY TO SCALE SALES AND PROFITS
Our Unique Strategy... Cuts Wasted Ad Spend by 65% and Grows Profits
Our Keyword Targeted Campaign Method (KTC Method™)  for small to midsize eCommerce stores helps increase your sales and profits by shifting your ad spend to the best keywords and traffic!  It is sort of like fishing with a fish finder or underwater cameria as oppose to mindlessly casting your fishing line in the water and hoping to catch a fish. 
HUMAN TOUCH + SMART SOFTWARE
Powerful Machine Learning Software...With Personalized Campaign Management
Our team of experienced Google Shopping experts use advanced software and strategies to give you the best performance possible. We take the work out of your hands and personally monitor and optimize your ads. We never risk your account being run by fully automated machines.
Systems
Marketing
Easy to Use
Sales
About The Ultimate Google Shopping Course
Why I Created This Course?
Many new eCommece Store Owners waste countless hours and thousands of ad dollars "trying to figure out" Google Shopping with little or no results. Often times, the issues that are holding them back are simple and avoidable...we call these "Money Traps"!

"Money Traps" include only using only one Google Shopping campaign, using Smart Campaigns, using wasteful Shopify apps promising to deliver "traffic", not optimizing the data feeds, etc... unfortunately, there are too many to list!

After speaking with hundreds of small business owners, and learning their struggles, I get it... some of you cannot yet afford an agency like Easton Digital or you simply want to learn on your own.  

This is why I created this course.  It gives you our proven system and step-by-step instructions to get you started on the right track and avoid countless hours and those painful "Money Traps". 
Who Can Benefit From This Course?
Anyone can use the knowledge found in The Ultimate Google Shopping Course and apply it to their eCommerce store. People who would benefit most from purchasing this course are:
  • Online store owners: New or established store owners looking to grow their sales and profits with a proven system designed for small to midsize advertisers
  • Anyone new to Google Shopping: Digital marketers, freelancers and agencies looking for advanced Google Shopping training and instructions for the KTC Method™ 
  • Entrepreneurs: Who are ​looking for product strategies and guidance to create a successful eCommerce business using Google Shopping
  • High Ticket Dropshippers: Get started on the right track and short cut your success with a winning Google Shopping strategy that works for your products
  • Amazon Sellers: Looking to grow off Amazon?  Use the KTC Method™ with your AMZ PPC data to target high ROI google searches and drive them to your Shopify store
Meet Kurt Prosser

The Ultimate Google Shopping Course Instructor

Kurt Prosser is a former engineer and Ohio State MBA grad who turned analytic marketer. He owns multiple Amazon brands selling over seven figures annually, and is currently the CEO of Easton Digital. 

Easton Digital specializes in Google Shopping for small to mid-size eCommerce businesses. Since 2012, Kurt has helped over 500+ store owners scale and maximize their profits from Google Shopping. 
What you'll find in the The Ultimate Google Shopping Course

An inside look into course lessons







Course Overview With Kurt

Course Overview With Kurt

What's Included In The Course

The Ultimate Google Shopping Course Outline

This course includes Modules 1-8, and over +42 video lessons!
Module 1 - Welcome and Goals
      Lesson 1.1 - Goals for Course - See Lesson Preview
      Lesson 1.2 - Course Overview... Three Buckets
      Lesson 1.3 - It all Starts with Strategy - See Lesson Preview
Module 2 - Google Shopping Intro
      Lesson 2.1 - Intro to Paid Traffic  
      Lesson 2.2 - What is Google Shopping
      Lesson 2.3 - Google Shopping vs Google Ads vs Google AdWords
      Lesson 2.4 - Google Shopping Profit and ROAS Benchmarks
Module 3 - Google Shopping Strategy
      Lesson 3.1 - Custom Journey 101
      Lesson 3.2 - Customer Journey Advanced - DNVB and Custom Journey Funnel & Loop 
      Lesson 3.3 - Customer Journey → Marketing Mix → Google Shopping → KTC Method 
      Lesson 3.4 - Breakout Campaign Method - Advanced Strategy
      Lesson 3.5 - Smart Campaigns Pros and Cons
      Lesson 3.6 - Search Ads, Display Ads and Youtube Ads
Module 4 - Product Strategy for Google Shopping
      Lesson 4.1 - Google Shopping Product Category Marketing Framework
      Lesson 4.2 - Aliexpress Dropshipping
      Lesson 4.3 - Print on Demand 
      Lesson 4.4 - High Ticket Dropshipping
      Lesson 4.5 - Dropshipping Advanced Training
      Lesson 4.6 - Digitally native vertical brands
      Lesson 4.7 - Amazon Sellers
      Lesson 4.8 - New Product Ideas
      Lesson 4.9 - Google Profit Rainbow
Module 5 - Setup the Basics
      Lessons 5.1 - How Everything Fits Together… Product to Sale
      Lessons 5.2 - Create a Google Ads Account (plus downloadable PDF guide)
      Lessons 5.3 - Setup Conversion Tracking for Google Ads (plus downloadable PDF guide)
      Lessons 5.4 - Setup a Google Merchant Center Account (plus downloadable PDF guide)
      Lessons 5.5 - Product Data Feed Setup (plus PDF guide)
      Lessons 5.6 - Data Feed Advanced Optimization
      Lessons 5.7 - Shopify Google Shopping Feed Setup
      Lessons 5.8 - Keyword Research & Opportunities (plus downloadable PDF guide)
Module 6 - Google Shopping Setup using KTC Method
      Lessons 6.1 - KTC Method Review
      Lessons 6.2 - Shopping Campaign Setup (plus downloadable PDF guide)
      Lessons 6.3 - Shopping Campaign Setup Walk-through
Module 7 - Campaign Launch & Growth
      Lessons 7.1 - Launch Phase Overview
      Lessons 7.2 - Launch Phase Instructions and Checklist (plus downloadable PDF guide)
      Lessons 7.3 - Growth Phase Overview
      Lessons 7.4 - Growth Phase Instructions and Checklist (plus downloadable PDF guide)
Module 8 - Next Steps to Improve Performance
      Lessons 8.1 - Advanced Bid Strategies
      Lessons 8.2 - Google Text Ads Instructions (plus downloadable PDF guide)
      Lessons 8.3 - Google Dynamic Remarketing (plus downloadable PDF guide)
      Lessons 8.4 - Google Merchant Center Programs
      Lessons 8.5 - Remarketing Lists for Search Ads
      Lessons 8.6 - Bing Shopping
      Lessons 8.7 - Using an agency
In addition to all of the amazing videos, you will also get PDF downloads, checklists & guides.
The Ultimate Google Shopping Course has a one time membership fee of only $399. 
Grow Your Sales and Profits with Google Shopping. Get Started today!
What you'll find in the The Ultimate Google Shopping Course

An inside look into course lessons







Course Overview With Kurt

Course Overview With Kurt

More of what you'll find in the course!

Preview of Module 1 Videos









Module 1, Lesson 1.1: 
Goals for Course

Module 1, Lesson 1.1: 
Goals for Course

Module 1, Lesson 1.3: 
It all Starts with Strategy










Module 1, Lesson 1.3: 
It all Starts with Strategy

Here's what our customers have to say about 
Kurt Prosser & Easton Digital
"Before we met Kurt our spending against was getting recklessly out of control. But Kurt and his team put together a plan that allowed us to reduce our overall spend while increasing our spending on words that are important to our business. We've seen a 40% reduction in with a 15% uptick in business. We highly recommend Easton Digital."
- Tom McIntyre, Owner, School Outlet

"Kurt has been nothing but great to work with, in fact I would say he has been the best outside person we work with here at TheBroBasket.com. Back in 2015 we hired Kurt to bring some new life to our PLA's that were bringing in next to no traffic or sales. After Kurt took over he completely turned them around and now it is our #1 advertising channel."
- James Grasty, Co-founder,  TheBroBasket

"Kurt and Easton Digital have done an amazing job at taking our Adwords marketing to another level. When we started with Kurt, we had just come out of working with a costly agency. Kurt jumped right into our account and re-organized the campaigns and ad groups to match best practices."
- Tyler Lundmark, CEO, RoomDividersNow
Get started with The Ultimate Google Shopping Course today!
Start increasing your online stores sales and profits

Frequently Asked Questions

Why should I buy this course? 
This is a great question... there are three reasons. First, we implement our unique Google Shopping Keyword Targeting process to make sure your campaigns are focused on the most successful terms, while minimizing your ad spend on low quality terms. Second, our Shopify and eCommerce specialization plus years of experience with Google Shopping gives us better insights into what actually grows your business and allows us to drive better results. Third, our performance based pricing model ensures our goals are aligned with yours and pushes us to grow your sales and profits, which results in a true partnership.
How can I buy this course? 
To buy this course, simply click the "buy now" button. Once you purchase the course, you will create a membership login. From there, you will have access to all the videos and documents you will need for a complete Google Shopping set up.

Issues - If there are any issues or questions that arise when purchasing your course, please visit eastondigital.com to contact our support team.
How much should I spend on Google Shopping?
This is a very hard question to answer. Google Shopping ads get most of their traffic on the search results page. Getting on the search results page depends on several factors including competition, amount you're willing to bid, and your product data feed. Therefore, monthly estimates are impossible to get accurate. We recommend setting a test ad budget of $1,000 to understand the market, potential traffic, and actual cost per click rates. This will allow us to better estimate what your potential monthly ad spend and traffic could be from Google Shopping.  
Typical ROI from Google Shopping?
Your return on investment or net profit from Google Shopping really depends on the value you are presenting to customers in comparison to similar products and competitors on the market. If you are offering more value than others and have a high propensity for repeat purchases, your ROI could be very high. If you have the same exact products as everyone else, mid range or higher prices, and average website design, your ROI would likely be average at best. For most ecommerce companies, ROI from Google Shopping is higher than Google text ads or display ads on the Google display network?
Is Google Shopping right for me?
If you are selling products, then yes Google Shopping could be a good channel. However, we like to think of eCommerce marketing in terms of primary channels and secondary channels. If you are a beauty product, fashion product, impulse type product, innovative product or similar type products, then Google Shopping could be a great secondary channel after marking via Facebook, Instagram, influencers, etc. If you are a utility product, commodity product, research heavy product or high ticket product, Google Shopping is a great primary channel.  
If I’m marketing on Facebook and Instagram, why should I market on Google Shopping? 
The simple answer is to diversify your traffic sources. However, the better answer is to protect your brand and products and to “own” the secondary channel. We get lots of call from companies who have a popular t-shirt slogan, trendy product, beauty product or popular fashion product that has spent a lot of time and money creating the market through Facebook, Instagram and influencer marketing, but the suddenly see aggressive competitors “stealing” sales by running low price Google Shopping ads.

The Ultimate Google Shopping Course for eCommerce Business Owners
 Say Goodbye to High Agency Fees and Hello to Larger Profits. 
Grow Your Sales and Profits with Google Shopping. Buy The Course Today!

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